Trumpet Media’s CRO efforts delivered 25% higher revenue and a 38.41% GMV uplift.
CRO Key Metrics
CRO Services We Offer
Conversion-focused optimization services designed to improve user experience, engagement, and measurable business growth.
Web CRO Services
Data-driven website optimization to increase engagement and conversions.
Mobile CRO Services
Customized mobile CRO strategies that improve usability and conversions.
App CRO Services
Proven CRO techniques to drive retention and in-app user actions.
Ecommerce CRO Services
Optimized funnels that reduce cart abandonment and increase sales.
Shopify CRO Services
Shopify-focused CRO to enhance UX, engagement, and conversions.
Landing Page CRO
High-converting landing pages optimized for leads and purchases.
HubSpot CRO
Conversion-focused HubSpot optimization for better funnel performance.
SaaS CRO Services
Optimizing SaaS products for sign-ups, engagement, and retention.
Low Conversions
- Missed revenue
- High CAC
- Poor ROAS
Low Conversions
- Missed revenue
- High CAC
- Poor ROAS
Low Conversions
- Missed revenue
- High CAC
- Poor ROAS
How we use AI to optimize conversion rate
We turn traffic into measurable growth.
Trusted by 15,000+ brands across India to optimize user journeys, increase conversions, and improve retention.
Tap into Trumpet Media165M+ Shoppers Network
Access the largest network of online shoppers to boost engagement and conversions
Tap into Trumpet Media165M+ Shoppers Network
Go live in Minutes!
Maximise prepaid conversions & reduce RTOs
Go live in Minutes!
Maximise prepaid conversions & reduce RTOs
Consumer electronics is a competitive category with strong seasonal spikes. Noizzy Box experienced inconsistent off-season performance despite high traffic. Our goal was to build a CRO system that delivered **consistent conversions year-round**.
Challenges identified
- Product pages focused on specifications instead of benefits
- Slow mobile performance impacting conversions
- No structured cross-sell or bundling strategy
CRO solution strategy
- Benefit-driven product storytelling
- Page speed optimization (2.9s → 1.3s)
- High-converting bundles and mobile-first CTAs
Results after implementation
- 56% increase in mobile conversion rate
- Overall conversion rate improved from 1.5% to 2.4%
- 18% of total revenue driven through bundles
This is a portable electronics brand. The Consumer Electronics market has been tackling fast innovation and increased competitiveness with emerging brands. With Noizzy Box, there was a high seasonal demand but inconsistent, fluctuating sales. We came together to fix this and achieve consistent, high conversion rates across the year.
Challenges encountered after analysis:
-Not consumer-friendly product descriptions, loaded with technical specifications.
-Low Mobile conversions due to slow page load speed.
-Fewer opportunities to cross-sell accessories.CRO Solution strategy:
-Targeted lifestyle improvement messaging and appealing optimized content for product descriptions.
-CRO optimized web page images and website code for faster page load, from 2.9s to 1.3s.
-Optimized for product bundles and attractive discounted pricing.
-Boosted mobile engagement with sticky “Add to Cart” buttons.Results after implementing the CRO strategy (After 45 days)
-Drastic increase in mobile conversion rate by 56%.
-An impressive increase from 1.5% to 2.4% in the overall conversion rate.
-During the testing, bundle sales accounted for 18% of revenue.
Takeaway: In the fast-paced consumer electronics e-commerce, effectively displaying value is the key. Adding speed optimization and benefit-focused messaging improves conversion and sales.
Ethnic wear is a diverse and competitive industry. Pomcha creates designer ethnic wear and has a huge festive season traffic, while performing inconsistently off-season. We came together to create a strategy customised to Pomcha to not only sell consistently throughout, but grow as well.
Challenges encountered after analysis:
-High return rates hailing from uncertain sizes and fits lacking clarity.
-Resistance and hesitation to impulsive buys due to a long delay in delivery timelines.
-Lack of seasonal urgency cues on the website.CRO Solution strategy:
-Introduced clear size guides and “Ask a Stylist” chat feature, breaking the hesitation and uncertainty.
-Added engaging limited-time custom “festive edit” landing pages with countdowns to create urgency.
-Encouraged upfront payments by offering prepaid order incentives (5% discount).Results after implementing the CRO strategy (After 60 days):
-Conversion rate doubled from 1.3% to 2.6%.
-Effective drop in return rates by 12%.
-Share of prepaid orders increased by 30%.
Takeaway: Creating trust and certainty, along with brand awareness and urgency during seasonal highs, is the key to winning in fashion e-commerce and doubling conversion rates.
Established in the luxury jewelry industry, Jewellery Hub Jaipur provides curated heritage jewellery. The target for our collaboration was growing online sales. Although their website had high engagement rooted in Instagram campaigns, they still had a low checkout completion.
Challenges encountered post-analysis:
-Customers didn’t have trust yet for high-value purchases.
-Product images weren’t optimized for the jewellery niche as they lacked fine detailing, which is critical.
-Lack of urgent encouragement to customers to drive purchase decisions.CRO Solution strategy:
Added interactive elements like 360° product view options and high-resolution images to portray the heritage craftsmanship.
-Broke the hesitation gap of buyers by introducing “Book a Virtual Consultation”.
-Adding elements that push urgency, like “Only Z pieces left” stock counters.
-Portrayed transparency by prominently displaying payment security, certifications, and free insurance.Results after implementing the custom strategy (After 90 days):
-Significantly boosted conversions from 0.9% to 2.1%.
-Decreased bounce rate by 18% and improved engagement and session quality.
-Increased the Average purchase value by 24%.
Takeaway: Conversion for High-end products e-commerce with high-ticket prices can be improved significantly with trust signals, assurance, transparency, and seamless product experience
Beauty & Skincare is a highly competitive market in India and globally. Nidhi Skincare is a brand in the same niche. When they first came to Trumpet Media, we analysed the main challenges in conversions, specifically across the data metric spectrum:
Challenges Encountered after analysis:
-78% Cart Abandonment rate.
-Not conversion optimised landing and product pages without customer review, persuasive copy, and before/after visuals.
-Lengthy, messy checkout process and marketing funnel problems.CRO Solution strategy:
Optimised product pages by redesigning and adding CRO trust-building elements like customer testimonials, dermatologist recommendations, and ingredients component breakdown.
-Simplified the checkout and made it hassle-free, narrowing the steps from 5 to 3.
-Reclaimed abandoned orders by introducing exit-intent pop-ups and adding limited-time offers.
-Optimized CTA buttons by adding colors and placements based on A/B testing.Results after implementing the calculated hypothesis:
-More than doubled the conversion rate from 1.2% to 2.8%.
-Significantly decreased the cart abandonment rate by 22%
-A 15% increase in average order value by upselling complementary products.
Takeaway: In highly competitive markets like beauty and skincare, niche-specific and user-centric targeted UX and message interaction can boost conversions significantly.
What our clients say
Frequently Asked Questions
Conversion Rate Optimization strategies are dynamic. Here are a few ways to boost your brand’s website conversion.
- Clear Call-to-Action(CTA): Compelling Copywriting with strategic placement.
- Personalization: Content tailored to user behaviour & demographics.
- Mobile Optimization: Improving conversion for mobile users with an interactive interface.
Website Speed Improvements: Preventing drop-offs with reduced page load time.
Search engine optimization is the process of improving the website’s visibility on search results and deriving unpaid organic traffic. It works by optimizing content, strategizing keywords, technical factors, and backlinks.
Conversion rate optimization, on the other hand, boosts the number of people who take a desired action from the pre-existing traffic on a website. It works by improving user experience and creating a captivating interface, leading to a purchase(e-commerce).
They are different strategies intended to improve sales and revenue. In short, SEO brings people to the website, and CRO ignites people to buy.
Conversion Rate Optimization is the process of increasing the number of people who take action to get the desired results from your website or app. More easily, it is improving the number of people who buy your product or service from the traffic you are getting on your website by personalizing the user experience.
A/B testing presents different versions of a website interface to better understand the user and their intent. This helps nail the strategy by providing the data that creates a personalised experience.
Yes, Conversion Rate Optimization is increasing the number of people who take a desired action from the traffic, irrespective of the device. Both Web and Mobile CRO strategies are essential in bringing conversion rates to their potential.
Various metrics come into play when we are monitoring conversion Rate Optimization. An accurate and effective strategy can drastically improve them. Here are a few essentials:
- Bounce Rate
- Entrance
- CTR(Click-Through Rate)
- Page Load Time
- Page Per Visit
- Website Traffic
- Cost Per Conversion
- Exit Rate
Seeing results from Conversion Rate Optimization techniques variably depends on the website in question and its metrics. Analysing data metrics, finding CRO gaps and problems, and creating a hypothesis precedes implementing the strategic hypothesis in improving user experience. It can take from 2 to 6 weeks to see results from the strategy.
CRO costs depend on the scale you are targeting and the changes that your current website has to go through in terms of data and strategy, along with the agency that you choose. CRO directly impacts the revenue as it increases the percentage of sales made from the traffic. It initially takes time due to testing, data, and strategizing the right substrate, but once it gets going, it can boost the revenue drastically.
User-centric Cro revolves around understanding and implementing techniques that drive, attract, and persuade users to take a desired action. It is a strong, proven strategy to improve sales and revenue with an effective CRO.
Conversion Rate Optimization is of utmost importance if you want to increase the percentage of people who take a desired action (booking a call, making a sale), and revenue as a result. CRO is no more a choice but a strategy to gain a competitive edge in the consumer market for every niche,
Conversion Rate Optimization is the process of increasing the number of people who take action to get the desired results from your website or app. CRO is important because it organically increases the percentage of people buying your product or service, increasing revenue. It also strengthens the relationship between brand and consumer with data and analysis, gaining a competitive edge.
